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The acquisition comes two months after Hailey Bieber's brand reportedly hired JPMorgan Chase to manage the sale.
May 28, 2025
By: Lianna Albrizio
Associate Editor
ELF Beauty is reportedly set to acquire Rhode Beauty, Hailey Bieber’s cosmetics and skin care brand, for $1 billion. The acquisition comes two months after the brand reportedly hired JPMorgan Chase to manage the sale. Bieber told Vogue Magazine that finding a home for her two-year-old brand was a “really scary process” but was intrigued by the Elf Beauty team and its “strong sense of community” upon meeting. She also long admired the company’s marketing campaigns. As previously reported in...
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